Feb 122010

I was asked to design a screenprint, alongside the 3D cube, for the Tiger beer Lucky 8 campaign. The brief was farely open, although the prints were to be an edition of 88 offered as gifts during the campaign.

Google Sketchup became the tool of choice to compose the ‘scene’ and it soon became apparent that lanterns and a tiger were to play a central role in the drawing. The sketch was cleaned up and then the stereo version was mastered (two variations of the same sketch, one in red and the other in blue).

The edition will not be for sale, although I have a few for some very lucky people to receive, subscribe to be informed about a competition to win one.

There are some low editions available in my online shop.