Jul 012010

The piece above was painted in Madrid to help promote the new game BLUR to a European audience. There is a time-lapse film that accompanies the launch campaign, a funny promotional advertisement that pokes fun at Mario Kart and a facebook page too. There is also a 360 panorama i made below…

We sourced the paint from the newly opened Montana retail outlet in Madrid (click for map). Two weeks previous it had been opened by NYC writer Blade. I painted for over 8 hours on a canvas roll at a studio owned and run by the Super Favier, then installed the cut out piece on Calle de Colòn in Madrid city centre. To achieve the cracking effect I used adhesive strips of vinyl cut irregularly whilst attaching them to the wall. The canvas was made to a size that covered the concealed entrance perfectly.

Once the install was finished, tire tracks were added on the ground and it was photographed with a projected graphic of one of the ‘barge’ power-ups in the game. The canvas was attached to a wall that could not be painted onto, as directed by the property owner, meaning we could install it at an Activision launch party the following day at an exclusive car showroom near Vicente Calderón football stadium, home of Real Madrid.

View ‘Blur installation’ on 360cities.net

[Read review here]